B R A N D R E F R E S H

After55.com is a B2B and B2C retirement real estate platform and magazine formerly owned by For Rent Media Solutions. Their listings span nationwide, with the highest engagement from Florida or those interested in moving to the Sunshine State. Modernizing and brightening the existing outdated design aesthetic was the overall vision, with the goal to inspire and warmly welcome the baby-boomer generation to their golden years to come. The business objective was to enhance usability and improve customer experience. This was met by designing easy to navigate layouts with engaging photography, a bright minimal color palette and selecting a clean modern font with multiple weights.

Personal contributions included a new logo with supporting brand guidelines, business stationery collateral, magazine cover design, media kit, iconography, web banner ads, social media graphics and a brochure. Partnered with the UI/UX team to assist with design and implement brand consistency across both web and mobile.