H O L I D A Y S T A T I O N E R Y
Shutterfly is the lead retailer for holiday photo cards. Their core customer base prefers traditional and fun design elements, with subtle hints of whimsy and modern touches. My creative process starts with design research, followed by collaborative inspirational mood boards. The strategy is to design individual unique cards inspired by a particular trend and creative brief. To continue evolving the Shutterfly stationery collection, with the goal to attract new customers and drive revenue, I was tasked to create additional elevated designs for gold foil printing.
P R O D U C T I O N
My role at Shutterfly was 50% highly creative with attention to detail with type, layout and color. The remaining workload required designing at a high volume macro scale. Below is a production example for just one card. Every unique card shown above has multiple photo layout offerings, different sentiment builds and a variety of color options. On average I would submit anywhere between 300-500 design files per collection launch.
