W E D D I N G S T A T I O N E R Y
Creative direction and lead designer for over fifty Shutterfly wedding components. These mood boards leverage popular wedding trends and provide a clear design strategy for each collection. The overall user experience goal is to offer an assortment of unique cards tailored to a specific trend and provide multiple layout offerings to accommodate a wide range of customer photography and their personal wedding style.
C O L L E C T I O N T W O
Shutterfly aims to inspire customers with thoughtful messaging and artisan touches. As a top competitor in the wedding retail space, successful wedding announcement cards have easy to fill photo spaces, a customizable color palette, editable type and captivating photography.
My signature style is often minimal and clean with elegant type locked into a dynamic layout. Regardless of the style, each individual card showcased on Shutterfly’s website and app must be impactful at a thumbnail level to captivate the viewer - prompting them to select and view the product in real size. It’s also important to consider all the cards living together, from both a trend perspective and offering an assortment of layouts with different photo counts and color combinations.
