B R A N D C O N C E P T

Flow Spa is a conceptual brand inspired by flowing water, botanicals and self-care. The overall design vision is clean and natural with subtle hints of luxury. The versatile logo mark suggests both an umbrella of lush foliage and streaming water. All products embody the soothing and refined space they would live in. Branding collateral included: package design, spa menu, business signage, gift card, social graphics and landing pages.